We’ve made unlocking the full potential of your business listing on GayDenver as easy as possible. We don’t gatekeep or keep tips for success just for our paying members! The information here can boost visibility for business, non profit and event listings. We want everyone to understand how to use GayDenver as successfully as possible!
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You don’t have to be a tech wizard or SEO expert to connect with customers with GayDenver. This article will guide you through the essential steps to maximize the visibility and impact of your listing. From utilizing tags and categories to harnessing the unique advantages of a paid listing, we’ll show you how to make your mark in Mile High City’s thriving LGBTQ+ scene. If it seems like too much, reach out and our staff will be happy to help!
GayDenver Listing Checklist
Follow this guide to optimize your listing for maximum visibility!
Click the links for a more in-depth explanation.
One of the ways that people can find your business is through your Business Bio. This is a searchable element which means that the phrases and words you use in your bio can be found via the search bar. Don’t be afraid to include too much information! Some guidelines include:
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- Aim to have at least at least 1000 characters (two short paragraphs)
- Include the name of your business at least twice
- State what your services are. Keep it simple but thorough. If you are a photographer that does weddings be sure to put what kind of photography you specialize in. Ie ‘wedding photography’ or ‘wedding photographer’)
- Images
Images are worth a thousand words so don’t skimp on them! Each image doesn’t need to be perfect. A good rule is that after someone looks through your images will they have a good idea of what you sell or who your products/services are for?
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- Add images that are eye-catching and reveal a little about you and your brand
- Don’t forget to add your logo!
- (Not required) For best results upload images that are 750 x 500 pixels
- Tags [Are Searchable]
Tags are an easy way to double on keywords that are critical to your brand and identity. Think of them kind of like Instagram’s hashtags but less awful and without the #. Use tags to round out the information from your bio and make the net you catch traffic with larger!
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- Do you have at least ten tags?
- Use these to help drive traffic to your page. Reuse words or phrases important to your business or use tags to target/invite consumers.
- Do you have at least ten tags?
- Categories [Are Searchable]
Categories are the way for customers to find you when they aren’t sure what they are looking for. People can search by category through the search bar.
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- Pick categories that best represent your business.
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How to Optimize a Listing
We at GayDenver want every business to be able to understand and easily use the tools we’ve built. Below the most impactful aspects of our listings are broken down for you to understand. Remember if you have any questions or concerns please reach out to us directly INSERT CONNECT PAGE about your free or paid listing.
Your Business Bio
This is one of the most important sections of your business’s profile. This is not only your chance to get consumers interested but also the words and phrases you use are searchable. It is recommended that you have at least 1000 characters (two short paragraphs) and have the exact name of your business twice. Tell customers who you are, what you sell, and what they can expect. If that isn’t enough then add in information about your community impact or how much experience you have.
Images
Images are critically important in any form of marketing. Our system will stretch image to fit but for best visibility use images that are 750 x 500 pxs. If your image is too small use a design program like Canva or Adobe to resize it correctly. We recommend making at least one of your images your logo so customers can recognize your brand.
Tags
Tags are a useful way to round out what your business is about. These are phrases or words that customers can use to find your business via GayDenver’s search bar. Tag different parts of your business such as what kind of vibe your business has, who you want to work with, and the kinds of products you offer (candles, coaching, etc). Use a robust strategy and customers will be more likely to find you as they search. GayDenver tags are a great way to include information about your business that can be hard to insert elsewhere
Categories
The category of your business is searchable, so choose carefully. Paid profiles get up to 5 categories and free profiles get up to three categories. Select one of your categories to be the default category. The default category will be the one that our system will always prioritize.
Editor's Picks
Author: Jeff Wilson
Jeff is one of the owners of GayDenver and one of its writers. He is a Denver transplant who loves the city and the proximity of the mountains. He is happily married to his husband and loves hiking with his furbaby Thayella.