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Whoopi Goldeberg and her talented business partner Maya Elisabeth

Marijuana and Whoopi Goldberg fans are incredibly excited, as the legendary EGOT (Emmy, Grammy, Oscar and Tony Awards) holder and Maya Elisabeth, the High Times Cannabis Cup award winning edible marijuana maker, have teamed up to create a line of female-focused medical cannabis products.

The company they founded, Whoopi and Maya, is specializing in products that help women deal with life’s discomforts. Anything from tinctures to bath bombs to salves, the products are specifically aimed at relieving the aches and pains associated with periods.

Whoopi is the latest celebrity to launch a weed product line. Snoop Dogg, Willie Nelson and the Marley family have all made their own lifestyle product lines and companies. She is the first to specifically target women. The weed industry is dominated by white men and this influence was seen during Whoopi’s attempts to sell her idea.

“I have a daughter and two granddaughters who inherited my horrific menstrual cramps… Being a pot smoker for years, I talked to a lot of men in the marijuana business about developing something for period relief, and they always came back with ‘That’s too niche a market.'” – Whoopi

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Half the planet is definitely not a niche market. Dysmenorrhea is more widely known as menstrual pain and affects 9 in every 10 women. Furthermore, a survey of 600 women showed that 2 in every 5 women experienced pains so intensely they couldn’t concentrate at work. Ten percent of them were routinely bedridden due to dysmenorrhea.

“For me, I feel like if you don’t want to get high high, this is a product specifically just to get rid of discomfort. Smoking a joint is fine, but most people can’t smoke a joint and go to work,” Whoopi explained to Vanity Fair.

Numbers don’t lie: those figures make for a large consumer basis. The estimated adult-use and medical cannabis sales are posed to make 8.5 billion dollars by 2017. There are lots of customers and money to go around. As you would expect from these fabulous ladies, everything is organic and has a powerful punch. The only potential disappointment is that the products will only be sold in California. They have a map of the approved retailers on their site.

It’s great that there will be more influential women shaping the foundation of legal marijuana. Most growers and shop owners are 25-40 year old men. No wonder they overlooked the possibilities of a female focused product line. A little bit of diversity can really change a lot of lives and make a healthy profit.

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